Infused marijuana product manufacturers look to expand customer base

(This is an abridged version of a story that appears in the May-June issue of Marijuana Business Magazine.)

One way to entice new customers and keep loyal consumers interested is to shake up your marijuana-infused product line.

But where does one start?

Consistently dosed, marijuana-infused food and beverage products with inventive flavor profiles certainly will prove beneficial, according to manufacturers.

But another way to attract more customers is to create innovative products through new science and technology and by monitoring – and acting on – trends in the mainstream food and beverage industries.

More customers, of course, will lead to more sales and profits – and allow infused product manufacturers to stay ahead of rivals.

Marijuana Business Magazine spoke with infused product manufacturers and other industry experts, who predicted that the following products and trends will become more widespread among edibles, beverages, tinctures and other infused offerings.

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But those aren’t the only ways infused manufacturers can improve their products and, thus, increase their consumer bases.

Marijuana Business Magazine’s deep dive into the infused sector discovered that manufacturers also are: